Lean v. Fat

I had the most amazing conversation last night during an event with a friend and her husband. We were talking almost about everything until my friend's husband enquired about RedRibbon Days, and if I'm doing any marketing at all - as he only knew about it when my friend(the wife) told him about it. Quite honestly, I do not have an up to date marketing plan for RedRibbon Days. All our marketing was executed as we go along - and as a university graduate, I've done 1 subject on marketing - so I know the importance of a marketing plan. Right...Really ? Do we really need to have a marketing plan that we adhere to like a bible?

Back to the conversation I had with my friend and her husband - so, we went on to discuss about the market for "experience gift" in Malaysia, and he went on and mentioned that "RedRibbon Days is a great product - unfortunately, I think you do not have a very strong marketing strategy". I gulped - I had to agree. After being in this business for 3 years, finally, a very honest soul came to me and said that to my face. Was I offended? No. I was thankful.

As we chat into the night, I learnt more about my product - and he went on to give few very critical feedback. He quickly surfed through our website, and within seconds, he pointed out to me things that should be there but was not there - and things that shouldn't be there but was there.

I had to be honest on this. As a growing company, everything that we do is constantly in a "chop chop" pace. Quite simply, there is no room for too many pilot testing - and to gather feedback for everything that we do. Everything has to be done in-house, seeing that I'm rather fussy when it comes to designing work ; from the type of font use, to the very red that represents RedRibbon Days.

And then my friend went on to say "Lean is the way to go" - I had to pause for a second or so ; and I thought it was an answer to a question that has been disturbing me for the past one week. Lean is good. Lean is this context refers to "a small company but with very good,efficient people". It is better than a company that is big(fat), with many team members, but only a handful are top achievers/performers. I had to agree. I had rather have a small team of good, efficient people working with me, rather than a big team - that does nothing productive but give me problems. Of late, I've been very troubled by the fact that I had to let go of some staff. I hate letting people go, as I believe each of them has something unique in them that will do good for the business.

So, when my friend said that - like a light bulb lighting up a room, my question was instantly solved. I do not need a big team for now especially if they are a team of people who are not pulling their weight to meet the company's objective. I need a very lean team - not a fatty team that will cause health problems to the business down the road.

I had to asked myself last night before I slept - Did God/The Universe sent them my way to give me answers to all the questions that I've asked myself before?

We are turning 3 !!!!!

RedRibbon Days is turning three this 19th June 2011! How time flies and within a blink of an eye, we will be blowing 3 candles on the lovely pavlova cake that we will be having tomorrow. I'm very thankful for what we are today, the group of wonderful people supporting me all the way - relentlessly.

It is customary for everyone to indulge in a whole day of good food, good cake and good company! (well, it's not like we are already doing that every day!). For lunch, we will be having the famous Sunrice duck rice - the yummy black sauce, thick chilli sauce and sour soup is just mind-blowing. Story of sunrice duck rice begun 3 years ago, during our launch date (19th June 2008) - we were frantically running around for our launch and we were supposed to have that very duck rice for lunch - but we totally missed it as we were too busy. So, it was a whole bag of duck rice gone to waste. To commemorate this very auspicious day, we decided that we should make up for the waste and eat duck rice every time we celebrate RedRibbon Days birthday. Sound silly ? Well, it might be to some, but to us, the whole tradition of eating duck rice must continue and must be adhere to come this day, every year.

And yes, a birthday celebration can never be complete without birthday cake! Last year we had tiramisu and we even water it down with a bottle of bubbly. This year, we have ordered a Strawberry Pavlova cake (absolutely divine) and waiting to be popped is a bottle of Veuve.

I would like to take this opportunity to thank all my team members (who seldom comment on my blog, although I know they follow me and read my blog ardently). This day, 19th June forever belongs to us all at RedRibbon Days - and without you guys, we will never be what we are today ; and without you all, we wouldn't be having so much fun and food!! Thank you, thank you and thank you for everything bestowed to RedRibbon Days and me. We are very blessed to have you all as part of the team.

Happy Birthday RedRibbon Days and may our future days ahead be filled with abundance of fun, happiness, joy, pleasure, experiences, good food, good people and good PROFIT !!

Father's Day

Father's Day this year falls on Sunday (19th June). Like any other years, I never had the opportunity to spend Father's Day (or Mother's Day as a matter of fact) with my dad/mum. Come every weekend, I'm either tied down with events or too busy to travel all the way back to my hometown. The 3 hours journey was to me a complete drag and I get edgy even before the journey home starts!

Anyways, I was going through RedRibbon Days website to decide what I should be getting for dad this year. Dad is a very fussy recipient - he never appreciates me buying cologne, wallet, handphone or watches for him. I have actually given all the mentioned to him for his previous birthdays, Father's Day and Christmas. And whenever he sees me giving him a present, like a remote "ON" button, he will say the same thing each time. "Why you waste money and buy this type of things for me? I got so many bottles of perfumes and I don't even go out that often to spray them"....and he will go on and on..

So when RedRibbon Days was borned 3 years ago, I told him - there will be no physical or tangible gifts from us all from now onwards. You will either be receiving cash (who will say no to cash/ang pow, right) or an experience from RedRibbon Days! Dad was clueless at first. What is RedRibbon Days - and what exactly I do in RedRibbon Days? I explained and knowing Dad, he probably nod as if he understood, but when he explained to others about what I do - it is always somehow not that accurate. Anyways, since I won't be going back to spend Father's Day with dad this year, I need to go through the list of "gift options" that is suitable for him and - that gift must be something that he will really like, remember and have no complains about me wasting money ...

Dad loves to eat - but he has to cut down on his food intake due to the rise in his sugar level. So, I'm opting out on our gourmet/dining experiences. He is not really into adventure/outdoor experiences - so that is out too. I'm putting my bet on a get-aways experiences. That is something that he really likes and I know he will not even murmur a word when he receive the gift!

Seeing that we have so many wonderful get-away experience locally, I've filtered my list to the top three get-away experience for dad:-


1. 3D/2N Survivor Island Adventure

2. 2D/1N Jungle Lodge Weekend Getaway

3. Countryside Hill Tour Overnight Getaway

I know dad will surely not object to these gift options as I'm buying it for him and the whole family will be doing this experience together.

What are you planning to get dad for Father's Day this year?

weddings, weddings & more weddings!!

We are barely into the 3rd month of march and I'm already overwhelmed by weddings! By tradition, the Chinese normally will give red packets on this joyous occasion. Be it a Malay, Chinese, Indian or western wedding, I always ended up giving the couple a red packet as my token of appreciation for being invited.

Ever since the birth of RedRibbon Days, I'm extremely particular about the kind of "gift" on weddings. Nik mentioned to me that she received up to 3 toasters on her wedding day! Boy ! What will a girl do with 3 toaster? Hmm... And I've friends who returned the gift back (and some had the cheek to call up the giver of the gift for the receipt so they can do the exchange!) Gulp!

So, I make it a point from then on that every gift that comes from me on my friends wedding will be carefully thought and intended for. So what makes a good wedding gift, besides cash? Speaking of the latter, I have actually received an invitation card that clearly states that the couple would much prefer to receive their gift in the form of cash. Very direct - but hey, at least they are sparing themselves from the multiples photo frames, toasters and mugs!



I reckon a nice quick getaway experience for the newly weds would be something nice. For those who have no immediate plans for a honeymoon, they could sure do a quick escape from the gift. And a romantic, dining experience never goes wrong. Everybody loves food ! And not to mention, spa & pampering experiences. The newly wed could surely make do with one from pre-wedding preparation.

So yes, I have two lovely experiences nicely wrapped up with our signature gift pack ready to be sent on first thing on Monday morning for two weddings. I sure hope the couples will enjoy the experience and most importantly, understand the intention and emotion behind the gift.

Working hard makes you invisible?

I came across the saying above few months ago - and today the exact same saying popped up in my head again. Is it true that working hard actually makes you invisible? Well, unless of course, if you are working hard to make yourself to be seen then that would be completely irrelevant.

Since the beginning of the new year, I've been totally swarmed with work, back to back events and hardly had anytime on hand to focus on "being seen". This I refer to appearing on media, interviews and etc. So when I stopped doing all that, am I making myself or the business invisible? But isn't business about being preoccupied about getting lots of "real work" and not socialising or attending functions. Isn't business about providing the best you can to your customers ? If so, why then these hard work will make the business less visible and less renown?

And if I'm only working hard to be seen and not working hard in doing the real work, wouldn't that also reflects on how your product/services is? Wouldn't this affect your business or business credentials in the long run? Yes, I may ended up being really popular, in the who is who list - but if my product / services is crap (due to negligence in running the business, because I'm working hard to be seen) wouldn't that make your affect your business or diminishing its value as well?

Xmas @RedRibbon Days

Since it is already 2011, and I've already begun a blog on 2011, I will not be blogging about our RedRibbon Days Xmas Annual Company dinner this time. For interesting reads on this, visit our other blogs at :-

http://redribbondays.blogspot.com
http://nikhida.blogspot.com
http://blackbunnyjournal.tumblr.com

Goodbye 2010, Hello 2011 !

In a blink of the eye, 2010 is over and we are bestowed with 2011. 2010 has been an absolutely fabulous year for me personally as well as for RedRibbon Days. I'm extremely grateful for all the things that was bestowed to me last year. Firstly, we moved to a bigger office space that has the capacity to fit in at least 20 new employees! We are definitely in a much better position compared to when we first started - and totally ready to face new challenges. Secondly, I was thrown into "pr" work where I have to socialise with prominent socialites and the get to know the "who is who". Certainly not my preferred cup of tea, but an eye opening experience for me. I got to meet some very superficial people - whom I was introduced to and subtlety snubbed. This however, did not affect me in anyways - if it did in anyways, it only made me stronger and thirsty and eager for success.

As I sat down ushering 2011 last night, I asked myself if I have any resolution(s) of 2011. Quite frankly, this year, I decided to make things easier for myself and the universe. I do not need any resolution(s) - because I believe resolution(s) should be made when it is necessary. For the past 20 years of my life, I never failed to have a list of resolution. Do I actually see and attend to it? I've not much recollection for the past - and frankly speaking, I don't think resolutions works.

So this year, no resolution(s) for me.

However, I strongly believes that the universe is my genie, and my wish is the Universe command.